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Title: 495 - Communications & Multimedia Coordinator

Organization: Communications & Marketing

Department: Communications & Marketing

Location: CMD Complex

Rate of Pay: DOQ

Job Summary

The Communications and Multimedia Coordinator is an experienced multimedia journalist and communications professional responsible for developing, reporting, producing and delivering news and public information content for the City of Brownsville Communications and Marketing Department (CMD) and Brownsville TV (BTV). This position covers City Commission meetings, City events, programs, initiatives and highlights services, while gathering information through research, on-site reporting, interviews and direct engagement with City officials, staff, residents and community stakeholders. The Coordinator must understand how a newsroom operates and be able to take a story from assignment and research through reporting, writing, production and publication.

The position requires hands-on experience in social media content creation, digital journalism, television broadcasting, news reporting, news producing, and video production. Responsibilities include creating REELS/stories, writing broadcast scripts and news stories, conducting on-camera interviews, shooting and producing video packages, developing rundowns and segments, editing content, producing interviews, and adapting news content for digital and social media platforms. The Coordinator must exercise strong news judgment, verify information, meet deadlines and present complex municipal issues in a clear, accurate, engaging and accessible manner.

The successful candidate is a strong storyteller and communicator who can work independently and collaboratively in a fast-paced communications environment. The position requires excellent writing, reporting, interviewing, research and multimedia production skills, along with professional judgment, ethical standards and attention to accuracy. The Coordinator must be comfortable working in the field, in a television studio, in an editing environment and across digital platforms while maintaining professionalism and building effective relationships with City departments, elected officials, residents, community partners and other stakeholders.

Competencies

• News Reporting & Editorial Judgement
• Broadcast News Production
• Writing & Content Development
• Multimedia Storytelling & Video Production
• Digital Media & Social Media
• Research, Accuracy * Information Verification

Key Functions/Knowledge/Skills

• Identify newsworthy events and develop for daily reports, including media advisories, press releases, website news stories, social media content development, and news media pitches.
• Attend and report on events that are of interest to City residents.
• Interview City elected officials, leadership, employees, and public to create news stories and social media content.
• Gather and verify information regarding assigned stories through interviews and observation.
• Transcribing and summarizing City Commission Meetings and City events/programs for news production purposes.
• Develop/receive daily assignments or evaluate City news leads and news tips to develop story ideas for all news platforms.
• Compile and incorporate supplemental material and background information from a range of sources, such as files, reference libraries, and/or individual knowledgeable sources, as appropriate.
• Organize material, determine emphasis, and write story according to prescribed Associated Press editorial style and format standards.
• Work collaboratively with Communications and Marketing and BTV team to ensure proper coverage of City events.
• Represent the City at conferences, press briefings, events, and interviews.
• Ensure a professional appearance, language use, and manner throughout reports and events.
• Will edit, or assist in editing, all news content in print, digital, video and/or audios for release.
• Performs other duties as assigned.

Minimum Education & Experience

• Requires a Bachelor’s degree in Journalism, Broadcast Television, Film Production, Communications, or related field.
• Requires a minimum of two years of television/production experience.

Special Certifications & Licenses

Valid Texas Driver’s License.

Independence & Judgement

Average judgment: must recognize and resolve problems such as bad grammar, type of procedure to apply, where to refer call or correspondence without specified destination, when to change or sharpen blade on mower, whether there is a problem/malfunction with a piece of equipment that needs attention, etc.; may involve freedom in selection of work methods among approved routines, setting of priorities, or sequencing of tasks within established schedules.

Initiative & Ingenuity

General guidelines: occasionally requires interpretation of available options to apply to non-standard situations; day-to-day work drives priorities.

Supervisory & Responsibility

Does not supervise.

Financial Responsibility

Does not deal with money.

Level & Frequency of Outside Contact

Direct contact may be infrequent but may require considerable tact and courtesy when it does occur.

Physical Demands

Office job with little or occasional light physical. Ability to exert up to 20 lbs. of force occasionally or a negligible amount of energy frequently to lift, push, pull or otherwise move objects.

Responsibility for Equipment & Property

Responsible for use of equipment/property such as office equipment, supplies, etc., which are used in office; use of city vehicle.

Working Conditions

Office job, no adverse conditions.

Other Requirements

The City of Brownsville requires all employees to successfully pass a Drug & Alcohol and a physical examination and a Background Check.

ADA Requirements

The City of Brownsville is an Equal Opportunity Employer. ADA requires the City to provide reasonable accommodations to qualified individuals with disabilities. Prospective and current employees are invited to discuss accommodations.

Benefits

The City of Brownsville offers a comprehensive benefits package designed to support its employees' well-being and future. Employees participate in a robust retirement plan through the Texas Municipal Retirement System (TMRS) City to Employee Matching Ratio 2:1, with eligibility for retirement after 5 years of service at age 60 or 20 years of service at any age.

The City provides exceptional health benefits, including medical, dental, and life insurance plans for employees and their families, along with vision coverage for employees enrolled in health insurance through MetLife. Employees and their dependents can also access care at Frontier Clinic at no cost when covered by the City's health plan. Additionally, pet insurance is available as a voluntary benefit.

Employees have access to deferred compensation plans through Equitable and supplemental insurance options from AFLAC and Colonial Life. Full-time employees accrue 10 sick days and 15 vacation days annually.
The City offers parental leave concurrent with FMLA for eligible employees, longevity pay, and 100% tuition assistance up to $5,000 annually. Furthermore, Brownsville observes 14 holidays per year, plus two floating holidays, giving employees a balanced and rewarding work-life experience.

Starting in fiscal year 2025, employees will have access to flexible scheduling options as part of our commitment to work-life balance.

EEOC Statements

The City of Brownsville does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.